Printed Book

Benetton

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The real-life rags-to-riches story behind one of the world's most famous brand names. From poverty in the wake of World War II, the Benetton family empire now supplies 8,000 shops in 120 countries with its colourful knitwear and other goods. Benetton is famous for its controversial advertising campaigns and for its own Formula 1 motor racing team.

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Availability

s1409078

Available

Detail Information

Series Title

Penguin Readers Level 5 Upper Intermediate, Business world

Call Number

F MAN b

Publisher

Essex : Pearson Education Limited., 2000

Collation

v, 89 p.; 20 cm.

Language

English

ISBN/ISSN

9780582342972

Classification

F

Content Type

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Media Type

-

Carrier Type

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Edition

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Subject(s)

Benetton (Firm) - History

Specific Detail Info

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Statement of Responsibility

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