Printed Book

Marketing

---

This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.

---

Availability

s1504111

Available

Detail Information

Series Title

-

Call Number

658.8 BOV m

Publisher

New York : McGraw-Hill, Inc.., 1995

Collation

xxiv, 721 p.; 27,5 cm.

Language

English

ISBN/ISSN

9780071138505

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment