Printed Book

The Business and Marketing Environment

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Attempts to explain and analyze the two types of environment crucial to the success of the business organization: the business' internal environment and the wider environment within which the business operates.

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Availability

s1504108

Available

Detail Information

Series Title

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Call Number

658.8 PAL b

Publisher

England : McGraw-Hill Companies., 1992

Collation

xiii, 257 p.; 24,5 cm.

Language

English

ISBN/ISSN

9780077074425

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Organizational effectiveness
Marketing
Export marketing
Marketing research

Specific Detail Info

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Statement of Responsibility

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Other version/related

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