Printed Book
Looptail: How One Company Changed The World by Reinventing Business
Much in the same vein as Delivering Happiness, LOOPTAIL combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.rnrnAfter being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, he would need to be self employed. To do that, he started G Adventures in 1990 with financing based upon his maxed-out credit cards. But the results were startling: people loved going on vacations to exotic spots around the world where they dealt wtih adventure and action. G Adventures is not for the faint of heart - it's for people who want to get away AND have memories to cherish for a lifetime.rnrnWhat makes G Adventures so successful? Poon Tip has created an entirely new approach to management, which is related in LOOPTAIL. In his company, there's no CEO - but there is a company Mayor. There is no HR dept - but there is a Talent Agency and a company Culture Club.rnrnPoon Tip even offers any employee a check for $5,000 if he or she can actually hurt his feelings with less than positive feedback about the company and how it's being run. So far, nobody has claimed the prize.
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