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Printed Book

The Power of Habit

In this boo, award-winning New York Times business reporter Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Availability
s1304053Available
Detail Information
Series Title
-
Call Number
152.33 DUH p
Publisher
London : Random House Inc..,
Collation
xx, 371 p.; 19,5 cm.
Language
English
ISBN/ISSN
9781847946249
Classification
152.33
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Psychology
Emotions
Sensory Perception
Habit
Movements
Motor Function
Specific Detail Info
-
Statement of Responsibility
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No other version available

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