The Thank You Economy

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is…

The Business and Marketing Environment

Attempts to explain and analyze the two types of environment crucial to the success of the business organization: the business' internal environment and the wider environment within which the busin…

The Impact Equation

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things i…

50 Best Business Ideas of the Last 50 Years

From the enormity of the internet to the humble Post-It note, 50 Best Business Ideas traces the extraordinary tales of a series of revolutionary ideas have transformed business and society in the p…

Fundamentals of Marketing

Edition

Fourth Edition

ISBN/ISSN

0070608628

Collation

xvii, 752 p.; 21 cm.

Series Title

-

Call Number

658.8 STA f

Marketing

This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered includ…

Business Case Studies

Edition

Second Edition

ISBN/ISSN

9780582244818

Collation

304 p.; 25 cm.

Series Title

-

Call Number

658 MAR b

The Network Marketing Self-Starter: Incorporating the 100 Days Plan-the Ultim…

Edition

-

ISBN/ISSN

9780947351731

Collation

140 p.; 21 cm.

Series Title

-

Call Number

658.84 CAR n

Guerrilla Marketing Remix: The Best of Guerrilla Marketing

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrill…

Marketing Management: an Asian Perspective

Edition

-

ISBN/ISSN

9780132548977

Collation

xviii, 1055 p.; 23,5 cm.

Series Title

-

Call Number

658.80095 KOT m